9+ Tex Mex Motors Netflix Cast: Stars & More!


9+ Tex Mex Motors Netflix Cast: Stars & More!

The people featured within the Netflix program “Tex Mex Motors” convey to life the tales of automotive restoration and customization inside a definite cultural context. These personalities information viewers by the processes of buying, rebuilding, and reworking automobiles, showcasing each their experience and the distinctive challenges they face of their line of labor.

The gathering of on-screen expertise is significant to the present’s enchantment, offering a human connection to the mechanical processes displayed. Their experience and the narratives surrounding their lives and enterprise present viewers with each leisure and perception into the world of automotive restoration, in addition to the tradition of the area the place the present is ready. The people chosen for this system contribute considerably to the viewers’s understanding and pleasure of the subject material.

The next sections will delve deeper into the particular personnel showcased in this system and study the contributions every individual makes to the general narrative and enchantment.

1. Automotive Experience

The demonstrable automotive experience possessed by the “Tex Mex Motors” Netflix solid is a foundational ingredient of this system’s credibility and enchantment. This experience manifests within the solid members’ talents to diagnose mechanical points, execute complicated repairs, and creatively customise automobiles. The sensible utility of this data varieties the core of every episode, as viewers witness the transformation of dilapidated automobiles into practical and aesthetically enhanced machines. With out real talent and expertise in automotive restoration, the present would lack authenticity and fail to resonate with its target market.

For instance, the restoration of a basic lowrider requires a selected talent set encompassing bodywork, paint utility, and hydraulic system upkeep. The solid’s proficiency in these areas, displayed by hands-on demonstrations and explanations, supplies viewers with invaluable insights into the technical processes concerned. Furthermore, the power to troubleshoot sudden issues, adapt to challenges, and make knowledgeable choices concerning elements choice and restore methods additional underscores the significance of their automotive experience. That is additionally evident of their capability to supply uncommon or out of date elements and fabricate customized elements, demonstrating their complete information of the automotive panorama.

In conclusion, the automotive experience exhibited by the personalities in “Tex Mex Motors” just isn’t merely a superficial attribute however quite a vital element that underpins the present’s narrative, academic worth, and general leisure high quality. The solid’s proficiency in automotive restoration and customization immediately interprets into compelling viewing experiences that inform and have interaction audiences, and its lack thereof would harm the present. The demonstrated abilities function a benchmark for viewers and spotlight the significance of sensible information within the area of automotive mechanics.

2. Cultural Illustration

The cultural illustration inherent inside “Tex Mex Motors” and exemplified by its solid is a pivotal ingredient in understanding this system’s broader enchantment and affect. It’s not merely a superficial backdrop however quite a deeply interwoven side that informs the characters, their work, and the general narrative. The choice and portrayal of the solid immediately contribute to the present’s authenticity and its capability to resonate with various audiences.

  • Depiction of Familial Bonds

    This system regularly showcases the significance of household within the solid members’ lives and companies. These familial connections will not be simply anecdotal; they affect decision-making processes, work ethics, and the passing down of abilities and information from one technology to the following. The close-knit nature of those household items, an indicator of sure cultures, provides a layer of emotional depth to the present and highlights the values that underpin their work.

  • Reflection of Regional Id

    The “Tex Mex” designation speaks to a selected geographic area and a blended cultural heritage. The solid members embody this regional id by their language, customs, and aesthetic preferences in car customization. Their decisions in paint schemes, inside design, and modifications typically replicate the distinctive type and traditions of the world, thus performing as a visible illustration of their cultural roots.

  • Showcasing Entrepreneurial Spirit

    The entrepreneurial spirit displayed by the solid, working their very own restoration companies, highlights a standard theme inside their tradition. Their resourcefulness, dedication to their craft, and talent to beat challenges present viewers with a constructive portrayal of cultural values and aspirations. This entrepreneurial drive is usually introduced as a way of preserving traditions whereas additionally attaining financial success.

  • Preservation of Automotive Heritage

    The deal with restoring basic automobiles might be seen as a type of cultural preservation. The solid members will not be merely fixing vehicles; they’re safeguarding items of automotive historical past that maintain cultural significance. Their dedication to preserving these automobiles, typically with painstaking element and respect for his or her authentic design, demonstrates a dedication to sustaining a tangible hyperlink to the previous.

These multifaceted elements of cultural illustration, as embodied by the “Tex Mex Motors” solid, contribute considerably to the present’s narrative depth and its capability to attach with a wider viewers. By showcasing familial bonds, reflecting regional id, highlighting entrepreneurial spirit, and preserving automotive heritage, this system gives a compelling and genuine portrayal of a selected cultural panorama, enriching the viewing expertise and fostering a higher appreciation for cultural variety.

3. Restoration Abilities

The restoration abilities exhibited by the people inside “Tex Mex Motors” are paramount to the present’s premise and the success of every challenge undertaken. These talents will not be merely technical proficiencies however quite a fancy interaction of information, expertise, and problem-solving acumen. The solid members’ experience in remodeling deteriorated automobiles into practical and aesthetically pleasing machines varieties the core of this system’s enchantment.

  • Metallic Fabrication and Bodywork

    A foundational talent is the power to restore or change broken metallic elements, important for addressing rust, collision harm, or common put on and tear. This entails proficiency in welding, reducing, shaping, and smoothing metallic to recreate authentic physique panels or fabricate customized elements. The people reveal methods for filling imperfections, making use of physique filler, and making certain a clean floor for portray, important for each structural integrity and visible enchantment.

  • Mechanical Restore and Engine Rebuilding

    Restoring a car typically necessitates a whole overhaul of its mechanical methods. This consists of diagnosing and repairing or rebuilding engines, transmissions, suspensions, and braking methods. The solid members showcase their experience in disassembling complicated mechanical elements, figuring out defective elements, sourcing replacements, and reassembling all the pieces to manufacturing unit specs or higher. Understanding the intricacies of every system and the way they work together is essential for making certain dependable efficiency.

  • Paint and Ending Strategies

    Reaching a flawless paint job requires meticulous preparation, together with sanding, priming, and making use of a number of coats of paint. The solid demonstrates methods for shade matching, mixing, and making use of clear coats to create a sturdy and visually beautiful end. Moreover, abilities in sprucing and buffing are important for eradicating imperfections and attaining a showroom-quality shine. The flexibility to execute these methods successfully is paramount for restoring a car to its former glory or creating a singular customized look.

  • Upholstery and Inside Restoration

    The inside of a car is simply as necessary as the outside, and restoring it requires abilities in upholstery, trim restore, and carpet alternative. The solid members showcase their capability to take away outdated, worn-out supplies, create new patterns, sew cloth or leather-based, and set up new upholstery to match the unique design or create a customized look. Abilities in repairing or changing broken trim items and putting in new carpets or flooring mats are additionally important for finishing the restoration course of.

These core restoration abilities, displayed by the featured people, collectively contribute to the profitable transformation of automobiles inside the program. Their demonstrated proficiencies, mixed with problem-solving ingenuity, present viewers with insights into the complexities of automotive restoration, elevating the present’s leisure worth and providing academic alternatives for aspiring mechanics and fanatics. The tangible outcomes of their efforts, remodeling dilapidated automobiles into rejuvenated machines, are a testomony to their abilities and the rewarding nature of the craft.

4. Enterprise Acumen

Enterprise acumen represents a crucial, typically unseen, element of the “Tex Mex Motors” Netflix solid’s success. Whereas the present highlights automotive restoration abilities, the power to handle a enterprise, safe offers, and preserve profitability is equally essential. The solid members will not be merely mechanics; they’re entrepreneurs working in a aggressive market. The present subtly reveals cases the place efficient enterprise choices, akin to negotiating favorable costs for elements or strategically advertising their providers, immediately affect the initiatives’ feasibility and the enterprise’s sustainability. With no stable understanding of monetary administration, buyer relations, and market dynamics, the automotive experience alone wouldn’t translate right into a viable enterprise.

For instance, a solid member may establish a probably invaluable car at a low worth. The enterprise acumen comes into play when assessing the true value of restoration, contemplating labor, elements, and potential unexpected bills. The flexibility to precisely estimate these prices, coupled with an understanding of the car’s potential resale worth or buyer demand, determines whether or not the challenge is a sound funding. Moreover, the solid demonstrates enterprise acumen when coping with prospects, setting real looking timelines, and managing expectations. Efficiently navigating these interactions fosters buyer loyalty and generates constructive word-of-mouth referrals, important for sustained development. Instances of poor monetary choices on the present reveal the potential penalties for enterprise sustainability, akin to extended challenge timelines and even failed ventures.

In conclusion, enterprise acumen is an indispensable attribute of the “Tex Mex Motors” solid, extending past their technical capabilities. It immediately impacts their capability to handle sources, safe worthwhile initiatives, and preserve long-term enterprise viability. Whereas the present could emphasize the restoration course of, the underlying enterprise choices are crucial to remodeling automotive abilities right into a sustainable enterprise. The challenges inherent in working a profitable automotive restoration enterprise, as subtly highlighted in this system, underscore the significance of this often-overlooked ingredient of their skilled success.

5. Persona Dynamics

Persona dynamics inside the “Tex Mex Motors” Netflix solid immediately affect the present’s narrative and viewers engagement. The interactions between solid members, their particular person approaches to problem-solving, and the contrasts of their personalities contribute considerably to this system’s leisure worth. These dynamics create each collaborative successes and occasional conflicts, mirroring the realities of working a enterprise involving a number of people with various talent units and opinions. The interaction of those personalities impacts challenge timelines, the artistic route of restorations, and in the end, the viewer’s connection to this system.

For instance, the distinction between a meticulous perfectionist and a practical problem-solver inside the group can result in each friction and innovation. The perfectionist may insist on sourcing particular, uncommon elements, probably delaying the challenge, whereas the pragmatist may recommend extra available alternate options. The decision of this battle, whether or not by compromise or a decisive determination, reveals the underlying character dynamics and the way they form the result of the restoration. Moreover, the present typically highlights the mentor-mentee relationships inside the solid, the place skilled members move down information to youthful or much less skilled people. This dynamic demonstrates the significance of endurance, communication, and shared respect, components that contribute to a constructive and productive work surroundings. Cases of disagreement over design decisions or restore strategies showcase the significance of efficient communication and battle decision in sustaining group cohesion and attaining challenge objectives.

In conclusion, character dynamics will not be merely incidental to the “Tex Mex Motors” program however quite an integral element that influences the narrative, workflow, and general viewer expertise. Understanding these dynamics supplies perception into the complexities of teamwork, the significance of communication, and the challenges of balancing particular person preferences with collective objectives. The solid’s interactions, each constructive and unfavorable, supply a relatable portrayal of the human ingredient inside the world of automotive restoration, enhancing the present’s enchantment and demonstrating that profitable initiatives typically depend upon efficient collaboration as a lot as technical experience.

6. Group Ties

Group ties symbolize a big dimension of the “tex mex motors netflix solid,” influencing their enterprise operations, challenge choice, and general public picture. The solid’s engagement with the area people fosters belief, generates alternatives, and shapes the narrative portrayed on the present.

  • Native Sourcing and Partnerships

    The solid members typically depend on native suppliers for elements and providers, supporting different companies inside the neighborhood. This apply not solely reduces transportation prices and lead occasions but in addition strengthens relationships with fellow entrepreneurs. Collaboration with native mechanics, painters, and different specialists permits the group to faucet into various talent units and full initiatives extra effectively. These partnerships improve the standard of the restorations whereas contributing to the financial well-being of the neighborhood.

  • Clientele and Buyer Relationships

    The vast majority of the solid’s clientele consists of native residents who worth their experience and personalised service. Constructing sturdy buyer relationships is essential for repeat enterprise and constructive word-of-mouth referrals. The solid’s dedication to buyer satisfaction and willingness to go the additional mile typically ends in long-term relationships constructed on belief and mutual respect. Moreover, the present highlights the significance of understanding the particular wants and preferences of the native market, making certain that the restorations align with neighborhood tastes.

  • Group Occasions and Involvement

    Participation in native automobile exhibits, charity occasions, and different neighborhood gatherings permits the solid to showcase their work, join with potential prospects, and provides again to the neighborhood. Sponsoring native sports activities groups or donating automobiles to charitable causes enhances their visibility and demonstrates their dedication to neighborhood well-being. This involvement fosters goodwill and reinforces their picture as accountable and engaged members of the neighborhood.

  • Preservation of Native Automotive Tradition

    The solid’s deal with restoring basic automobiles contributes to the preservation of native automotive tradition and heritage. These restorations typically revive iconic vehicles that maintain sentimental worth for neighborhood members, evoking nostalgia and delight. By showcasing these automobiles at native occasions, the solid helps to keep up curiosity in automotive historical past and encourage future generations of mechanics and fanatics.

These aspects of neighborhood ties reveal the intertwined relationship between the “tex mex motors netflix solid” and the encircling neighborhood. The solid’s reliance on native sources, sturdy buyer relationships, neighborhood involvement, and preservation efforts all contribute to their success and reinforce their function as integral members of the native ecosystem. The present, in flip, amplifies these connections, showcasing the significance of neighborhood engagement for companies and people alike.

7. Backstories Shared

The revelation of private histories among the many “tex mex motors netflix solid” supplies important context for understanding their motivations, work ethics, and relationships. These narratives transcend mere biographical particulars, providing insights into the cultural, familial, and financial components shaping their method to automotive restoration and enterprise.

  • Familial Influences on Profession Path

    The recounted histories regularly spotlight the affect of members of the family in shaping the solid’s profession trajectories. Tales of fathers, grandfathers, or different relations concerned in automotive trades illustrate the transmission of abilities and a deep-rooted ardour for automobiles throughout generations. This familial context explains their dedication to preserving traditions and sustaining a excessive degree of workmanship, thus including depth to their on-screen actions.

  • Financial Hardship and Entrepreneurial Drive

    Many shared narratives contain intervals of financial hardship or difficult circumstances that spurred an entrepreneurial spirit. Accounts of overcoming adversity, akin to beginning companies with restricted sources or going through financial downturns, reveal the resilience and willpower underlying their skilled endeavors. These experiences inform their resourcefulness in sourcing elements, managing funds, and adapting to unexpected challenges throughout restoration initiatives.

  • Cultural Heritage and Aesthetic Preferences

    The solid’s private histories typically reveal the affect of cultural heritage on their aesthetic preferences and customization types. Tales of rising up inside particular communities, witnessing distinctive automotive developments, or taking part in cultural occasions present context for his or her design decisions. These influences form the visible id of their restorations, reflecting a particular regional type and including authenticity to their work.

  • Private Sacrifices and Skilled Dedication

    The shared backstories regularly allude to non-public sacrifices made to pursue their ardour for automotive restoration. Narratives of lengthy hours, missed household occasions, or monetary dangers taken to help their companies illustrate the extent of dedication concerned. These sacrifices underscore the dedication required to excel of their craft and supply a deeper understanding of their motivations past mere financial achieve.

These interwoven aspects of revealed private histories supply viewers a complete perspective on the “tex mex motors netflix solid.” By understanding the familial influences, financial struggles, cultural heritage, and private sacrifices which have formed their lives, audiences achieve a higher appreciation for his or her abilities, their dedication, and the distinctive cultural context wherein they function. The inclusion of those narratives transforms the present from a mere show of automotive restoration to a compelling portrayal of human resilience and cultural preservation.

8. Regional Affect

Regional affect considerably shapes the “tex mex motors netflix solid” and this system’s general aesthetic. The geographical setting and cultural context immediately affect the forms of automobiles restored, the types of customization employed, and the enterprise practices adopted. The Southwestern United States, with its proximity to the Mexican border and its distinct automotive tradition, serves as a major affect. The area’s historical past, demographics, and financial components are mirrored within the forms of initiatives undertaken and the values emphasised by the solid. The choice for lowriders, basic American muscle vehicles, and vans modified with a definite “Tex-Mex” aptitude is a direct results of this regional affect. With out this particular setting, this system would lack its distinctive id and enchantment. As an illustration, the provision of sure car fashions, the prevalence of particular modification methods, and the client base’s preferences are all dictated by the regional context. This affect just isn’t merely beauty however quite basic to the present’s idea and execution.

The particular methods and supplies used within the restorations are sometimes sourced regionally or replicate regional traditions. For instance, using explicit paint colours, upholstery patterns, or mechanical modifications widespread within the Southwestern automotive scene turns into a signature ingredient of the solid’s work. Understanding this regional affect permits viewers to understand the nuances of the present and to achieve perception into the cultural significance of the automobiles being restored. The financial circumstances of the area additionally have an effect on enterprise choices. The flexibility to supply reasonably priced elements, appeal to prospects with particular budgets, and navigate native rules immediately impacts the solid’s capability to function efficiently. Additional, the cultural ties inside the neighborhood, influenced by proximity and shared heritage, turn into mirrored in group dynamics of the retailers featured on the present.

In abstract, regional affect serves as a cornerstone of the “tex mex motors netflix solid” and this system’s general success. It dictates the automotive types, enterprise practices, and cultural values showcased. Ignoring this side would diminish the present’s authenticity and its capability to attach with a selected viewers. The sensible significance lies in understanding how geography, tradition, and financial system intertwine to form the automotive panorama and the people who function inside it. The interaction between regional affect and the solid’s experience transforms a easy restoration present right into a culturally wealthy and geographically contextualized narrative.

9. On-Display Presence

The on-screen presence of the “tex mex motors netflix solid” is a figuring out consider this system’s viewership and general success. It’s not merely about bodily look or charisma; quite, it encompasses the power to successfully talk experience, challenge enthusiasm, and join with the viewers on a private degree. Constructive attributes embrace clear articulation, real reactions, and a demonstrable ardour for his or her craft. Such traits foster viewer engagement and create a compelling narrative. Conversely, a solid member missing these qualities can detract from the present’s enchantment, no matter their technical abilities. The people chosen for this system are implicitly evaluated not solely on their automotive talents but in addition on their capability to entertain and inform the viewers.

The solid’s on-screen demeanor immediately impacts viewer notion of their experience. Confidence, readability, and the power to clarify complicated mechanical processes in an accessible method improve their credibility. Demonstrating a real enthusiasm for his or her work interprets into higher viewers engagement and a willingness to put money into this system. Examples might be seen when analyzing viewer feedback and opinions: solid members praised for his or her participating personalities and clear explanations sometimes garner greater rankings and extra constructive suggestions. These perceived as aloof, unenthusiastic, or unclear of their explanations are likely to obtain much less favorable responses. The effectiveness of the solid’s on-screen presence influences the present’s capability to teach viewers and encourage curiosity in automotive restoration.

The sensible significance of understanding the connection between on-screen presence and the “tex mex motors netflix solid” lies in its implications for casting choices and program improvement. Manufacturing groups should prioritize not solely technical abilities but in addition communication talents and character. Coaching solid members to enhance their on-screen presence, akin to enhancing their articulation or creating their storytelling abilities, is usually a worthwhile funding. In the end, the success of this system depends upon discovering people who can successfully convey their experience, join with the viewers, and create a compelling viewing expertise. The problem resides in balancing technical proficiency with participating character, as each parts are important for sustained viewership and a constructive public picture.

Steadily Requested Questions Concerning “Tex Mex Motors” Solid

The next part addresses widespread inquiries regarding the people featured within the Netflix program, “Tex Mex Motors.” The knowledge supplied goals to supply readability and perception into the solid’s background, experience, and involvement within the present.

Query 1: What standards had been used to pick the featured people for the “Tex Mex Motors” solid?

The choice course of prioritized people possessing demonstrable experience in automotive restoration and customization, sturdy ties to the area people, and the power to successfully talk their information and fervour on digital camera. A stability of technical proficiency, character, and regional illustration was sought to create a compelling and genuine portrayal of the Tex-Mex automotive tradition.

Query 2: Are the restoration initiatives depicted on “Tex Mex Motors” totally genuine or are they staged for tv?

Whereas this system is edited for narrative functions, the restoration initiatives are typically genuine. The solid members face real-world challenges, together with sourcing elements, diagnosing mechanical points, and adhering to price range constraints. Nonetheless, sure elements could also be accelerated or emphasised for dramatic impact, however the core restoration processes are real.

Query 3: How are the automobiles chosen for restoration on “Tex Mex Motors,” and what components affect these decisions?

Automobile choice is influenced by a mix of things, together with native availability, buyer requests, historic significance, and the potential for visually compelling transformations. The solid members additionally think about the car’s mechanical situation, the provision of elements, and the general price range for the restoration challenge. The alternatives typically replicate regional automotive preferences and the solid’s experience in particular car varieties.

Query 4: To what extent does the “Tex Mex Motors” solid contribute to the enterprise administration side of the featured retailers?

The solid members are actively concerned within the enterprise administration of their respective retailers. This consists of duties akin to buyer communication, challenge estimation, elements procurement, advertising, and monetary administration. The present typically highlights the challenges and successes related to working a small enterprise within the automotive business.

Query 5: How precisely does “Tex Mex Motors” symbolize the tradition and traditions of the Tex-Mex automotive neighborhood?

This system strives to supply an correct illustration of the Tex-Mex automotive neighborhood, showcasing the distinctive types, methods, and values prevalent within the area. The solid members’ private experiences, cultural heritage, and ties to the area people contribute to the authenticity of the portrayal. Nonetheless, the present could selectively spotlight sure elements to reinforce leisure worth.

Query 6: What efforts, if any, does the “Tex Mex Motors” solid undertake to help or give again to their native communities?

The solid members actively take part in neighborhood occasions, help native charities, and mentor aspiring mechanics. They typically donate their time and sources to causes that profit the neighborhood, and so they attempt to advertise a constructive picture of the Tex-Mex automotive business. Their involvement displays a dedication to giving again and strengthening ties inside their respective communities.

These questions and solutions present a common overview of the “Tex Mex Motors” solid and their involvement within the present. For extra detailed info, viewers are inspired to seek the advice of official sources and business publications.

The following part will study the long run prospects for this system and its affect on the automotive restoration business.

Suggestions Impressed by “Tex Mex Motors” Solid

The experiences and experience demonstrated by the personalities featured on “Tex Mex Motors” present invaluable insights for aspiring automotive restorers and enterprise house owners. The next suggestions, derived from their practices, purpose to supply steering on attaining success within the area.

Tip 1: Develop a Specialised Ability Set. Gaining proficiency in a selected space of automotive restoration, akin to engine rebuilding, metallic fabrication, or customized paint utility, enhances marketability and permits for aggressive pricing. Specialization permits recognition for distinctive skillsets, resulting in extra buyer acquisitions.

Tip 2: Prioritize Constructing Robust Buyer Relationships. Establishing belief and rapport with purchasers is crucial for repeat enterprise and constructive referrals. Clear communication, clear pricing, and constant supply on guarantees foster loyalty and contribute to a constructive enterprise status.

Tip 3: Supply Components Strategically and Community with native companions. Figuring out dependable elements suppliers and negotiating favorable pricing phrases is essential for controlling prices and maximizing profitability. Networking with native restore retailers and specialised service suppliers expands useful resource choices and facilitates challenge completion.

Tip 4: Preserve Meticulous Documentation. Correct record-keeping, together with detailed invoices, elements lists, and challenge timelines, minimizes disputes and facilitates monetary administration. Thorough documentation additionally supplies invaluable insights for future initiatives and aids in monitoring key efficiency indicators.

Tip 5: Domesticate Group Engagement. Collaborating in native automobile exhibits, sponsoring occasions, and donating providers to charitable causes enhances model visibility and fosters goodwill. Group involvement establishes the enterprise as a trusted and invaluable asset inside the space.

Tip 6: Repeatedly Refine Enterprise Practices. Analyzing monetary knowledge, monitoring buyer suggestions, and evaluating challenge outcomes permits the refinement of enterprise practices and identification of areas for enchancment. A dedication to steady studying and adaptation is crucial for long-term success.

The following pointers, extracted from the “Tex Mex Motors” perspective, underscore the significance of technical experience, buyer focus, and strategic enterprise administration. Adhering to those rules will increase the probability of success in automotive restoration.

The following conclusion will summarize the details of the article and supply a last perspective on this system’s affect.

Conclusion

The examination of the people featured in “Tex Mex Motors” has revealed a number of interconnected components that contribute to this system’s success and the solid’s particular person achievements. Technical experience, sturdy neighborhood ties, efficient enterprise acumen, and fascinating on-screen presence all play essential roles in shaping the narrative and interesting to a broad viewers. The regional affect and the private backstories of the solid additional enrich the viewing expertise by offering context and depth to their work.

The people showcased in “Tex Mex Motors” exemplify the mix of talent, dedication, and cultural delight that characterizes the Tex-Mex automotive neighborhood. Their tales supply invaluable classes for aspiring entrepreneurs and automotive fanatics alike. Future viewers ought to think about not solely the technical elements of restoration but in addition the significance of neighborhood, enterprise acumen, and the facility of private narratives in attaining success. The way forward for automotive restoration programming lies in genuine illustration and a continued emphasis on the human ingredient inside the craft.