A string of characters providing a worth discount or different particular supply when subscribing to a streaming leisure service constitutes a promotional code associated to that service. As an illustration, making use of a particular alphanumeric sequence throughout the sign-up course of on a streaming platform may waive the preliminary month’s subscription payment.
Such presents function incentives for buyer acquisition and retention. They will decrease the barrier to entry for brand new subscribers, improve subscription charges, and enhance model loyalty. Traditionally, these have been carried out to compete throughout the leisure market and seize consumer consideration in aggressive environments.