The tangible media supplied by the streaming service concerned bodily discs, usually Blu-ray format, mailed to subscribers. This service allowed entry to a broader vary of content material, together with titles not out there for immediate streaming, and supplied greater video and audio high quality, significantly for older films or these with restricted streaming availability. For instance, subscribers might lease a brand new launch on disc shortly after its theatrical run, usually earlier than it grew to become out there by means of the streaming platform.
The importance of this bodily media choice stemmed from its means to deal with limitations inherent in streaming know-how and licensing agreements. It supplied a dependable high-definition viewing expertise impartial of web bandwidth constraints, and supplied entry to a library of movies and tv exhibits that weren’t all the time accessible by means of the on-demand digital catalog. Traditionally, this mail-based rental system represented a key part of the corporate’s preliminary enterprise mannequin, predating its dominance within the streaming market and contributing considerably to its early progress and buyer base.