The preliminary foray of the streaming leisure platform into interactive content material featured a digital model of a well known newspaper’s day by day phrase puzzle. This represented an try and diversify the content material library past conventional movie and tv choices. It allowed subscribers to interact in a mentally stimulating exercise straight by way of their streaming units.
This strategic transfer aimed to draw and retain customers by offering greater than passive viewing experiences. The incorporation of a difficult and respected mind sport supplied a definite worth proposition. The supply of this puzzle coincided with a interval of platform development and experimentation with completely different content material codecs, searching for to broaden its attraction to a wider demographic.