The phrase encapsulates a particular sort of on-line exercise centered on a preferred actor, a streaming platform’s tv collection, and a social media platform. It refers back to the observe of looking for and accumulating animated photos (GIFs) that includes Darren Criss, particularly from the Netflix collection Hollywood, on the microblogging web site Tumblr. These “gif hunts” typically contain customers requesting particular sorts of GIFs, resembling a personality expressing a selected emotion or performing a sure motion, which different customers then try to search out and supply.
This phenomenon highlights the intersection of fandom, digital media, and superstar tradition. The provision of streaming content material, coupled with the benefit of making and sharing GIFs, has fostered a participatory media atmosphere. The Hollywood collection, that includes Criss, generated vital on-line engagement, significantly on Tumblr, a platform identified for its energetic and artistic fan communities. The hunt for GIFs permits followers to precise their appreciation for the collection, its characters, and the actor’s efficiency, whereas additionally contributing to a bigger collective archive of fan-created content material. Traditionally, the rise of web boards and image-sharing websites enabled early types of fan-based picture accumulating; the evolution to GIFs and platforms like Tumblr has additional amplified this exercise, enabling extra nuanced and dynamic expressions of fandom.