The phrase refers back to the presence, or potential presence, of the streaming leisure service Netflix throughout the King of Prussia Mall, a big shopping center positioned in King of Prussia, Pennsylvania. This might manifest as a bodily retail location, an interactive promotional house, or perhaps a momentary occasion designed to advertise Netflix content material.
The King of Prussia Mall represents a heavy-traffic, consumer-rich setting. Subsequently, any presence throughout the mall presents important alternatives for model visibility, direct shopper engagement, and experiential advertising and marketing. Traditionally, malls have served as central hubs for leisure and procuring, making them enticing venues for corporations searching for to attach with a large demographic.