The phrase suggests a resurgence or enhance in prominence of unique content material produced by the streaming platform. This may consult with a rise in viewership, vital acclaim, or total cultural influence of exhibits and movies particularly created for and distributed by the service.
A rising reliance on internally produced content material represents a strategic shift for the platform. This technique permits better management over content material high quality, rights administration, and branding, probably resulting in elevated subscriber loyalty and a stronger aggressive benefit. Traditionally, dependence on licensed content material made the service weak to altering licensing agreements and competitor acquisitions.
