The phrase in query capabilities as a personalised question or check-in introduced to a person of a streaming service. The message intends to re-engage customers who could have began watching content material however haven’t lately continued their viewing exercise. This promotes continued platform use.
Such engagement methods are important for streaming platforms to take care of energetic subscriber bases and cut back churn. By reminding customers of unfinished content material, these prompts encourage them to return to the service and discover additional choices. This method capitalizes on current viewing historical past to recommend associated content material and preserve person curiosity over time. Traditionally, platforms relied solely on automated playback of subsequent episodes, however customized reminders signify a extra focused method.
